Melissa Zarbo, Counselor for Women through Postpartum and Blended Families
Melissa and I had a wonderful time working together, and Melissa did great work on defining her ideal client. She’s the kind of therapist who has walked through the same seasons as many of her clients, and she deeply desires to meet clients with empathy, kindness, and compassion.
After Melissa became a mom and stepmom, she refined her ideal client and got laser-focused on her messaging. It was a joy to walk with Melissa through this branding process, and to build a new website that truly reflected her redefined practice.
“I loved the process of helping me nail my target audience— the physical worksheets/activities really helped get me super excited. This was great for me because it felt so daunting! It was also fun to get into the head of my ideal client.
At first, telling you what I needed was difficult for me because I was scared to trust someone with my business. But you made me feel so at ease and really nailed my vision so that went away quickly!”
